Welcome to 1906 New Highs, the most innovative brand in cannabis.

1906 offers five distinct experiences to help you do all the life stuff better, whether that’s sex, energy, relaxation, sleep, or mood. Our five experiences—Love, Go, Chill, Midnight, and Bliss—deliver finely tuned combinations of select cannabis strains, potent plant medicines, and delicious chocolate, designed to take you precisely where you want to go.

Look to this space for company news, firsthand reports from consumers, media coverage, and industry trends. We’d love to hear from you! Send us your thoughts here.

Image of chocolate

Is the End of Prohibition Nigh?

September 03, 2019

If the United States isn’t already at the tipping point for ending marijuana prohibition nationwide, we’re certainly inching ever closer. On August 26, the DEA announced a significant shift in federal policy. For the past 50 years, only the University of Mississippi has been authorized to grow marijuana for research purposes, but now the DEA plans to expand the crop of growers approved to produce plants for research. The move comes in response to a major jump in the number of people allowed by…

Full Story
title

Do Ya (Wanna) Feel Sexy

August 15, 2019

It’s hot, it’s steamy, Rod Stewart’s crooning from the smart speaker (or maybe Shawn Mendes if you don’t remember Rod Stewart!), and you’re feeling sexy. Or are you? If we’ve learned anything about sex, it’s that it’s complicated. Libido is a capricious spirit influenced by a vast array of factors: physical, mental, emotional, spiritual, and situational. Researchers are just beginning to distinguish different types of libido that can be aroused (or crushed) by some surprising things. And while…

Full Story
title

Breakthroughs for Cannabis Research

July 30, 2019

On July 17, a bipartisan group of U.S. representatives introduced the Medical Marijuana Research Act of 2019, legislation designed to address major barriers faced by researchers who wish to study cannabis. The bill would make it much, much easier for scientists to gain approval to study marijuana’s potential benefits, and it would make it more possible for approved researchers to get the cannabis they need for their studies—on things like using cannabis instead of opioids for pain. “As a…

Full Story
title

Public Health Leader Jackie Cornell Joins 1906 Team

July 09, 2019

In the latest chapter in her career as an advocate for public health and social justice, Jackie Cornell is the new 1906 Chief of Policy and Health Innovations. As part of the 1906 team, she looks forward to spreading awareness and access by working closely on regulatory and policy issues concerning cannabis. She will also focus on corporate responsibility and has an interest in aiding citizens who were previously incarcerated for minor drug possession offenses. In addition, Cornell plans to…

Full Story
title

How 1906 Go Can Make You Run Better

July 02, 2019

Feeling unmotivated to exercise? Consider giving 1906 Go a try before heading out for your next run or adventure. A new study published in Frontiers in Public Health found that many cannabis users exercised more per week than non-users. The reason may be simple: the high makes them like exercising more! About 70 percent of people who used cannabis in the hours before or after a workout said that they enjoyed their workouts more, and nearly 80 percent felt like it helped their recovery. More…

Full Story
title

What’s the secret to award-winning sex?

April 16, 2019

Love, that’s what! We’re thrilled to announce that 1906 Love scored a Cosmo Sexcellence Award, a new stamp of approval given to the best sex toys, products, services, and change makers that blew reviewers’ minds. Insider tip: 1906 Love works equally well for any and all genders at delivering mind-blowing sex. As Cosmo gushes, “Weed is truly having a moment in the sexual-wellness world.” We knew all along that our precisely calibrated combo of Blue Dream cannabis and five super-sensual botanicals…

Full Story
title

30 THINGS I LEARNED BEFORE TURNING 30

March 06, 2019

Everyone is abuzz about L-theanine since Taylor Swift noted in the Elle magazine feature “30 Things I Learned Before Turning 30” that she loves the way the supplement soothes her stress and anxiety. “[They] make me feel so much better,” she says of her new plant medicine regimen. So, how can L-theanine help you fall asleep easily, calm you down, and improve your energy? L-theanine is an amino acid that occurs naturally in black and green tea and certain mushrooms. While it may sound…

Full Story
title
title

I Tried These Sex-Enhancing Weed Chocolates, and WHOA

June 21, 2018

What do you get when you incorporate the sex-enhancing properties of weed with chocolate? The perfect aphrodisiac. High-end cannabis chocolatier 1906 introduced the first edible cannabis aphrodisiacs to the market in 2017, and I put both its classic High Love chocolates and newer espresso beans to the test. Before I go into the details, let's just say I need a bedside box of these for every night.

Full Story
title
title

Cannabis Comestibles - Building A Better Edible

January 12, 2018

Last week, Attorney General Jeff Sessions sent a memo to all U.S. attorneys that rescinded the Cole Memorandum, a decree issued in 2013 by Deputy Attorney General James M. Cole outlining federal policy on the cannabis industry. The decree, essentially, placed the responsibility of oversight over marijuana consumption and sales on individual states. “The Department’s guidance in this memorandum,” Cole wrote, “rests on the expectation that states and local governments that have enacted laws…

Full Story
title
title

This Edible Wants to Improve Your Sex Life

December 08, 2017

As America continues its push toward a greener future—at least in the world of cannabis—the edible market is getting exponentially danker. Leading that charge is the artisanal chocolate space—but perhaps more pleasurable than the rest is High Love, a roasted coffee bean coated in dark weed-infused chocolate by the Colorado-based cannabis company 1906.

Full Story
title