Welcome to 1906 New Highs, the most innovative brand in cannabis.

1906 offers six distinct experiences to help you do all the life stuff better, whether that’s improving sex, energy, relaxation, sleep, focus, or mood. Our six experiences—Love, Go, Chill, Midnight, Bliss, and Genius—deliver finely tuned combinations of select cannabis strains, with potent plant medicines, engineered to be the fastest-acting edibles on the market.

Look to this space for company news, firsthand reports from consumers, media coverage, and industry trends. We’d love to hear from you! Send us your thoughts here.

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Cannabis Consumers Reach for Edibles in Response to COVID-19

March 31, 2020

News about COVID-19 feels all-consuming, ever-changing, and often contradictory. Every day we are bombarded with new details. How to reduce the spread of the disease; what symptoms to look out for; how to bolster your immune system; how to manage the stress of self-isolation. Go for a walk. Don’t go for a walk! Sometimes it seems like the anxiety and the misinformation are spreading as fast as the virus. But here’s something you can feel sure of as you navigate the dizzying chaos. It doesn’t…

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How We Will Get Through the Covid-19 Crisis

March 20, 2020

Breathe. Sleep. Love. (Repeat) That’s the mantra we’re using at 1906 as we face this unprecedented global moment. Inspired by our three pillar products, 1906 Chill, 1906 Midnight, and 1906 Love, our internal mantra reminds us to keep calm, to recharge our batteries, and to take incredible care of ourselves and each other. (We are also consuming plenty of 1906 Chill, 1906 Midnight, and 1906 Love, of course). It may feel like uncertainty is the only thing that’s certain right now. But here is…

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Meet the Future of Cannabis Consumption

March 03, 2020

1906 Drops mark a bold step forward for edible cannabis. Natasha Chamberlin, 1906 Director of Product Development, explains. “The 1906 Drops line was created to bridge the gap between our signature innovative edible experience and the big pharma world. Consumers can toss our small Drops tins right into their pocket or purse and have access to our unique plant medicines at any point during their day. We wanted to create something that wasn’t just a special treat (like our chocolate line), but…

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The Need to Sleep

October 25, 2019

Wake up! America is in the grip of a silent epidemic of insufficient sleep. Most Americans will set their clocks back an hour on November 3, gaining a precious extra hour of sleep. They probably need it. America is suffering from an epidemic of sleep deprivation, according to an alarming study published last December in the journal Healthcare. More than one-third of American adults, or 83 million people, get less sleep than they should (doctors say most adults need seven to nine hours per night…

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Proper: 1906 Founder Peter Barsoom Explains What Makes A Premium Edible

October 08, 2019

Peter Barsoom tells Proper about making high-quality edibles. "As the founder of the top-rated edible brand, 1906, Peter Barsoom knows all too well how easily cannabis-infused treats can miss the mark, which is why he left a successful career in finance to get it right. From finding just the right blend of herbs to produce specific effects and figuring out how to deliver those effects quickly, the road has not been easy." Read on at Proper, the self-described "go-to spot for geeking out on all…

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Medical vs. Recreational Mindset

September 25, 2019

Data suggests that consumers increasingly seek marijuana for reasons that don’t fit into the old paradigm. Sales of recreational marijuana are fast eclipsing the medical market. According to a recent annual state government report, in 2018 Colorado dispensaries sold twice as much recreational as medical cannabis. Over the course of 12 months, the gap between the two categories increased by 73 percent. This shift isn’t unique to Colorado. In June, an Associated Press analysis detailed how states…

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Is the End of Prohibition Nigh?

September 03, 2019

If the United States isn’t already at the tipping point for ending marijuana prohibition nationwide, we’re certainly inching ever closer. On August 26, the DEA announced a significant shift in federal policy. For the past 50 years, only the University of Mississippi has been authorized to grow marijuana for research purposes, but now the DEA plans to expand the crop of growers approved to produce plants for research. The move comes in response to a major jump in the number of people allowed by…

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Do Ya (Wanna) Feel Sexy

August 15, 2019

It’s hot, it’s steamy, Rod Stewart’s crooning from the smart speaker (or maybe Shawn Mendes if you don’t remember Rod Stewart!), and you’re feeling sexy. Or are you? If we’ve learned anything about sex, it’s that it’s complicated. Libido is a capricious spirit influenced by a vast array of factors: physical, mental, emotional, spiritual, and situational. Researchers are just beginning to distinguish different types of libido that can be aroused (or crushed) by some surprising things. And while…

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Breakthroughs for Cannabis Research

July 30, 2019

On July 17, a bipartisan group of U.S. representatives introduced the Medical Marijuana Research Act of 2019, legislation designed to address major barriers faced by researchers who wish to study cannabis. The bill would make it much, much easier for scientists to gain approval to study marijuana’s potential benefits, and it would make it more possible for approved researchers to get the cannabis they need for their studies—on things like using cannabis instead of opioids for pain. “As a…

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Public Health Leader Jackie Cornell Joins 1906 Team

July 09, 2019

In the latest chapter in her career as an advocate for public health and social justice, Jackie Cornell is the new 1906 Chief of Policy and Health Innovations. As part of the 1906 team, she looks forward to spreading awareness and access by working closely on regulatory and policy issues concerning cannabis. She will also focus on corporate responsibility and has an interest in aiding citizens who were previously incarcerated for minor drug possession offenses. In addition, Cornell plans to…

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How 1906 Go Can Make You Run Better

July 02, 2019

Feeling unmotivated to exercise? Consider giving 1906 Go a try before heading out for your next run or adventure. A new study published in Frontiers in Public Health found that many cannabis users exercised more per week than non-users. The reason may be simple: the high makes them like exercising more! About 70 percent of people who used cannabis in the hours before or after a workout said that they enjoyed their workouts more, and nearly 80 percent felt like it helped their recovery. More…

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What’s the secret to award-winning sex?

April 16, 2019

Love, that’s what! We’re thrilled to announce that 1906 Love scored a Cosmo Sexcellence Award, a new stamp of approval given to the best sex toys, products, services, and change makers that blew reviewers’ minds. Insider tip: 1906 Love works equally well for any and all genders at delivering mind-blowing sex. As Cosmo gushes, “Weed is truly having a moment in the sexual-wellness world.” We knew all along that our precisely calibrated combo of Blue Dream cannabis and five super-sensual botanicals…

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March 06, 2019

Everyone is abuzz about L-theanine since Taylor Swift noted in the Elle magazine feature “30 Things I Learned Before Turning 30” that she loves the way the supplement soothes her stress and anxiety. “[They] make me feel so much better,” she says of her new plant medicine regimen. So, how can L-theanine help you fall asleep easily, calm you down, and improve your energy? L-theanine is an amino acid that occurs naturally in black and green tea and certain mushrooms. While it may sound…

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I Tried These Sex-Enhancing Weed Chocolates, and WHOA

June 21, 2018

What do you get when you incorporate the sex-enhancing properties of weed with chocolate? The perfect aphrodisiac. High-end cannabis chocolatier 1906 introduced the first edible cannabis aphrodisiacs to the market in 2017, and I put both its classic High Love chocolates and newer espresso beans to the test. Before I go into the details, let's just say I need a bedside box of these for every night.

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Cannabis Comestibles - Building A Better Edible

January 12, 2018

Last week, Attorney General Jeff Sessions sent a memo to all U.S. attorneys that rescinded the Cole Memorandum, a decree issued in 2013 by Deputy Attorney General James M. Cole outlining federal policy on the cannabis industry. The decree, essentially, placed the responsibility of oversight over marijuana consumption and sales on individual states. “The Department’s guidance in this memorandum,” Cole wrote, “rests on the expectation that states and local governments that have enacted laws…

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This Edible Wants to Improve Your Sex Life

December 08, 2017

As America continues its push toward a greener future—at least in the world of cannabis—the edible market is getting exponentially danker. Leading that charge is the artisanal chocolate space—but perhaps more pleasurable than the rest is High Love, a roasted coffee bean coated in dark weed-infused chocolate by the Colorado-based cannabis company 1906.

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