HOW TO MAKE LOVE LAST

      That’s one of the answers we received to our Instagram query asking for favorite words to describe how 1906 Love makes you feel.

      Our consumers shared their extensive 1906 Love lexicon and came up with an array of titillating terms to describe the sensation of 1906 Love: thrilling, heightened, bubbly, alluring, snuggly, euphoric.

      One commenter wrote: “I feel like the lead star of a rom-com movie when the relationship is going great and nothing can stop them from being in love.” Watching Bridgerton much?

      While we’re thrilled to see all the sexy words (insatiable, stimulated, juicy!), it gives us a special glow to see that the most common descriptor is “connected.” Because that’s truly what we were seeking when we started the years of research and investigation that led us to Love: How could we help people feel more in touch with themselves and each other? How can we help to build human connections?

      As we all know, most sexual aids begin and end with giving men erections. But you don’t need to be a regular listener of Emily Morse (though you may want to be!) to know that getting into the emotional, mental, and physical space for great sex involves a complex system of issues that won’t be solved by tweaking a single body part.

      We decided it was time for something better. We considered almost 50 plant medicines to come up with our award-winning formula that addresses the obstables that get in the way of fabulous sex and sexual well-being. These include feeling out of your body and too much in your head, self-consciousness, tiredness, and not being in the mood in addition to erectile concerns.

      We whittled our research down to five key plant medicines that work together to elevate the natural THC and CBD in cannabis for a full mind- and body-blowing experience. To help people reconnect and feel more comfortable, we chose Damiana to decrease inhibition and Theobromine to increase blood flow. Theobromine also addresses fatigue, but uses a gentler touch than caffeine, so while it’s enough to keep you engaged for a nighttime romp, it doesn’t make it impossible to drift off afterward.

      Ashwagandha stokes the libido and reduces overall stress, getting everyone in the mood, and has been shown to improve intensity and duration of orgasms in women. Last but not least, Muira Puama and Catuaba, known as “the Viagra of the Amazon,” work to combat erectile concerns and increase vaginal sensitivity and lubrication.

      Altogether, we think 1906 Love is the best, most complete aphrodisiac ever invented…for all sorts of people. People who identify as women, men, trans, non-binary, post-menopausal, people with vaginal pain, people with erectile concerns, and people who want to experience sex in a more powerful and exciting way!

      We know our formula has transformed many lives because we get “Love letters” every single week from individuals and couples new and old (one told us that 1906 Love resulted in the best sex of their 50-year marriage)! Lesson learned: there’s always time to reconnect.

      Give LOVE a try.

      HOW TO MAKE LOVE WORK

      While this isn’t the Valentine’s month most of us expected, our need for pleasure hasn’t diminished. But with the coronavirus still inhibiting so much of our lives, we are suffering from lack of connection a.k.a. “Skin Hunger.”

      According to an article for Swell, even before COVID-19, “millions of Americans routinely felt lonely—as many as three out of five.” But since the pandemic, “many are going months with far less social touch than we’re accustomed to—or none at all—and many of us are ravenous.”

      Even for the partnered up, it can be challenging, to say the least, to get in a romantic mood when you’re living in sweatpants, working from your bedroom, and the kids are underfoot all day.

      Yet with vaccine rates starting to rise, there is a new day coming, though the effects of COVID-19 on sexual behavior won’t go away any time soon. A thorough overview published in the Archives of Sexual Behavior in August found some good news: notably that issues of sexual well-being are being taken seriously, “even (and perhaps especially) in times of crisis, as they are closely related to overall health and quality of life.”

      We’ve explained before how great sex is great for you, delivering wide-ranging benefits for physical and mental health. And while partnered sex does offer that added dose of relationship-strengthening intimacy, loving yourself on your own has many positive qualities as well.

      In fact, one key finding of the Sexual Behavior study (perhaps related to the rise in “skin hunger”) is enthusiasm for more masturbation! “Masturbation is recommended because it reduces stress and anxiety, strengthens the immune system, fights boredom and frustration, and compensates for the lack of partnered sex…referring to the state of research on the positive health outcomes of masturbation (e.g., Coleman, 2003; Levin, 2007; Robbins et al., 2011),” the report found, also calling out the the New York City Health Department’s remarkable press release that proclaimed, “You are your safest sex partner. Masturbation will not spread COVID-19.”

      This masturbation celebration can be seen as a positive step toward further destigmatizing and normalizing solo sex.

      CANNABIS CAN HELP

      We’re thrilled that consumers are realizing that cannabis can play a significant role in boosting sexual well-being.

      An Eaze State of Cannabis 2020 report confirmed the increased value consumers see for cannabis in the bedroom. Last year, 75 percent of consumers in one study reported pairing sex and cannabis, and that led to increases in sexual satisfaction for both solo and partnered sex.

      Research continues to indicate that plant magic has profound impacts on sex with users describing their sexual experiences as more frequent, more fulfilling, and better feeling.

      A study by Stanford researchers of more than 50,000 adults found that regular cannabis users had sex more often than abstainers. “Over the course of a year, they’re having sex maybe 20 more times,” says Dr. Michael Eisenberg, a urologist at Stanford University Medical Center and senior author of the study – that’s about 20 percent more for men and women across all demographic groups.

      In a recent LA Weekly story, “Does Marijuana Increase Sexual Appetite?” experts offered a range of explanations. Amanda Pasciucco, a Connecticut-based sex therapist, said, “People who use marijuana may have more sex because they put less pressure on themselves when they are high, so they don’t have the same performance anxiety as those who are sober,” adding that cannabis “may also help increase your ability to communicate your preferences to your partner.”

      1906’s founder and CEO Peter Barsoom pointed to the body’s own endocannabinoid system as a reason cannabis “opens the door to increased sexual desire…this effect can make sex feel even more enjoyable.”

      The study “Masturbation to Orgasm Stimulates the Release of the Endocannabinoid 2-Arachidonoylglycerol in Humans,” published in the Journal of Sexual Medicine, hints at this connection, exploring the “link between the orgasm state and the release of an endocannabinoid — chemicals produced by the human body — that looks and acts just like ones found in the marijuana plant.”

      This knowledge isn’t new. “Cannabis has been used as an aphrodisiac in many cultures for centuries. In India, it was used as far back as the seventh century,” Barsoom explained. “Its use for sexual health was documented in Chinese texts, amongst Germanic tribes and by many African cultures.”

      And unlike many sexual health treatments, cannabis addresses much more than male blood flow, or erectile dysfunction. As we all know, fabulous sex can be a complicated puzzle of arousal, desire, orgasm, and satisfaction. But one that’s definitely fun to work on.

      TRY 1906 LOVE

      That same Eaze survey made it plain: Edibles won the year, becoming the most popular product category across major markets and age groups.

      Our award-winning Love potion was one of the first experiences we made as a company. When we first started 1906, we asked ourselves what the world really needed. And we felt strongly that people needed a heart opener, something to help them connect to themselves and others more deeply.

      We worked with pharmacologists, ethnobotanists, plant medicine experts, biochemists, and expert chocolate makers discovering ingredients that have been used for grounding, for empathy, and for increased sensuality. And we soon figured out that the same ingredients that open your heart often also increase blood flow to your nether regions.

      That was when we realized we had a Superaphrodisiac on our hands. Something that gets you out of your everyday mind set, opens your heart, and makes you feel electrified, turned on. Not just for sex, but for life.

      To complement the supersensual THC and CBD, 1906 Lovecontains five proven plant medicines, which collectively drive libido, blood flow, sensuality, and energy. These include Ashwagandha, Damiana, Theobromine, and Muira Pumua and Catuaba.

      Like all of our edibles, 1906 Love products use a low-dose sensual strain of 2.5 to 5mg THC, 5mg CBD, plus a fast-acting technology for a 20-minute onset.

      If you’re feeling crafty, whip up a batch of our easy chocolate-covered strawberries, and turn on the Love Sounds playlist, created for 1906 by musician Rahn Harper.

      And when the fireworks have faded and you’ve come back to earth, we’d love to hear your stories of Love.

      Love increases pleasure – for whatever it is you want to do. We’re going to share some of the fantastic testimonials we’ve received about Love all month – Valentine’s may be just a day, but it’s always a good time for some sexual healing.

      Find Love here.

      TRANSFORMING LIVES THROUGH CANNABIS

      As we hope you know by now (you’re getting our newsletter right?!) 1906 has finally hit the East Coast, by way of Massachusetts.

      Starting this week, our Go, Bliss, Midnight, and Love Dropsare available at dispensaries all across the state, from Great Barrington to Boston (and from anywhere else within driving distance)!

      One reason we’re so excited to enter the Massachusetts market is the incredible efforts being made across the state to leverage the cannabis industry to transform the lives of people unjustly impacted by the racist war on Drugs.

      The woman-owned dispensary Rebelle provides a fantastic example of incorporating equity efforts into a cannabis business.

      They explain, “Rebelle was founded by real people who were moved by the unjustifiable harms placed on our society by the war on drugs. Our mission is to create a positive impact in the entire Massachusetts community by hiring 75% of our workforce from disenfranchised populations, offering internships and positions to adjudicated young men and women affected by cannabis prohibition, and by giving back to the community with our profits.

      “We believe cannabis can be the answer to the change we all need. We believe we can be the tide that raises all boats. Rebelle is hiring a workforce lost to a war on drugs, we’re building our grow facility in an abandoned gun factory and our founder is a woman. Our very heartbeat is rebellion for justice.”

      Through their parent company Community Growth Partners (CGP), they use cannabis to empower local communities. Rebelle founder Charlotte Hanna (pictured at right with other members of the CGP leadership team) works with the nonprofit Roca to support their mission to disrupt mass incarceration, poverty, and racism.

      1906 is proud to be one of Rebelle’s retail partners and we share some of a conversation we had with CGP leadership on social justice in the cannabis business, building a “chill vibe,” and the importance of consumer education.

      1906: What is the cannabis industry’s responsibility to incorporate equity in its business practices?
      CGP: The cannabis industry innately has a responsibility to behave in an especially equitable manner, given that it is an industry emerging in defiance of existing policy that aims to punish. The damage that has been done across our country and the world due to unjust cannabis legislation is vast, especially when looking specifically at the heightened proportion of damage done to communities of color. So to truly be a cannabis company requires equitable business practices above and beyond other industries. Every person should have equal access to cannabis and to engage in this industry that we are so lucky to be a part of. In our eyes there is no way to truly be a cannabis company that does not operate in an equitable fashion because it is a core building block of the identity of the industry, and those that do not embody this are really just “companies which sell cannabis.”

      Tell us about your relationship with Roca.
      Roca has been a partner of ours from the very beginning and has been instrumental to our launch in several ways. Our CEO, Charlotte Hanna, is heavily focused on utilizing our unique position in this industry to maximize social equity within it. Roca allows us to do that in an effective way, by contributing 3% of our profits to them we know that we are helping to fund real change within the cannabis industry. We also contracted their workers for demolition and construction work being done on our future grow site. We also have made efforts to assist in job placement for their members, which is something that has benefited us greatly as the addition we have already made to our team through Roca has been such an amazing personality and energy…so much so that we plan to continue using them to fill our next openings.

      Can you share any more details about the ROCA members who have found permanent work at Rebelle?
      Aneuris has shown an incredible ability to perform as a self-starter since he joined us. He came on board without any specific knowledge or experience of the industry yet learned at a rapid pace thanks to his dedication and work ethic, which have never faltered. Aneuris has shown a great deal of comfortability with clientele, demonstrating an intuitive grasp of customer service. He has undoubtedly become one of the most thorough members of our sales team, with impeccable morale to boot. It is people like Aneuris who drive our excitement to create further opportunity for career development, hopefully with the continued support of Roca.

      Talk about the inspiration for your store and the retail experience…what you call the “chill vibe.”
      Each member of our staff has a genuine and personal relationship with cannabis that has led not only to a “chill vibe” of honest and open personalities, but also to a hard-earned knowledge and passion for everything about the plant. This directly translates to being able to build excitement for our customers and provide a unique experience, because these are the things we are excited about.

      As far as the inspiration for our store, it very much came from the desire to have a cannabis dispensary that was truly experiential. We want our store to feel exciting to visit, to be the destination, and not to be a stop on your way to somewhere else. We think that there is so much more to offer beyond a transaction when getting your cannabis. There is the possibility to commune on many levels with all of the people we are able to interact with. Even more importantly, there is the opportunity to educate and inform, which we feel is an essential duty of the members of the cannabis community.

      What do you think is the biggest misconception around cannabis in 2021?
      Our industry by nature is prone to stigmas and misconceptions. However, possibly the most untrue is that everybody who uses cannabis is innately a stoner-type, and moreover, the negative connotations surrounding that. There is no end to the motivational and creative uses for cannabis that many successful people in the world continue to make a part of their daily lives, and the stigma that all users are smoked-out or lazy is essential to break this coming year. The normalization and social acceptance of everything cannabis has to offer is absolutely essential to bringing its potential for good to wider and more effective applications in the future.

      Why is education for staff and consumers so important to you at Rebelle?
      Cannabis is an ever-changing industry where new skills and knowledge are acquired each day. So to make sure we continually stay on the forefront of this rapidly changing industry we are constantly researching and conversing on the newest science, trends, and culture of cannabis. This includes not just our staff, but also encompasses our responsibility to educate our clientele so that they may enjoy their own experiences to the fullest potential. We strive to have the best and most accurate knowledge possible, because if we have it, then so can our customers. Subsequently, if they have this knowledge then they will be able to make the choices that are most beneficial for them.

      How do you see your clientele changing a year from now?
      With our continued effort to educate and spread factual information around cannabis, we believe we will see a more open and accepting clientele that is more informed. However gradual these changes may be, we have already begun to see a shift in customers who are here for far more than their cannabis, they are here for an expansive conversation and to be part of this wonderful community. This is something that has been happening for some time as more and more scientific findings surrounding cannabis come to light. With the rapid expansion of legalization in the U.S. and with more open-mindedness than ever before, we believe that now is perfect timing for a rapid expansion of the informed consumer.

      Find 1906 in Massachusetts at our Store Locator.

      MEET US IN MASSACHUSETTS

      After taking 1906 products from Colorado to Oklahoma and Illinois, they’re now available in Massachusetts, the historic birthplace of America and a nexus of innovation, intellect, and cultural/political progress.

      “I’ve made my home in the Northeast all my life, so I’m excited to be able to offer the 1906 product line in my own backyard,” says Peter Barsoom, 1906 founder and CEO. “Cannabis consumers and decision makers across the Northeastern corner of the U.S. are entering a time of massive change for this industry and 1906 plans to be an important voice in the marketplace.”

      1906 Drops provide Massachusetts consumers with a fast-acting toolkit to help them do all the life stuff better – these swallowable tablets have the speediest onset of any edibles anywhere. Powered by plant medicine, and designed to deliver targeted experiences, 1906 Drops are convenient, discreet, and perfect for heading to Fenway, hiking in the Berkshires, beaching it at the Cape…whatever you’re looking to do.

      We’re launching in more than two dozen dispensaries this month with a special focus on our award-winning Love product – because whether or not you’re in a position to spend Valentine’s Day with other warm bodies, Love will open your heart and electrify your body.

      Lena Shea, 1906 Account Manager in Mass., is confident that 1906 Drops will improve well-being across her home territory. “People are looking for products that fit into their life and enhance it – whether people are wanting better sleep or sex, more relaxation, focus or energy. There’s something for everyone in the 1906 experiences.”

      Consumers will find 1906 products across the state, including the Canna Provisions locations. Their Lee dispensary, on the edge of the Berkshires is one of the closest dispensaries to New York state, while their Holyoke location has easy access to Connecticut as well as New York.

      MORE THAN MEDICINE

      At 1906, we believe cannabis is the greatest medicine on earth – one that we want to make accessible, beneficial and fun to as many people as possible. But we also feel a responsibility to address the injustices of a society where some are permitted to run legal businesses and others are incarcerated for distributing cannabis.

      We are pleased that the Massachusetts Cannabis Control Commission is working toward making the industry more equitable, with policies supporting companies owned by women, veterans, and minorities. And that the state government has approved measures to reinvest some cannabis tax revenue in communities most harmed by prohibition.

      We’re delighted to form a retail partnership with the woman-owned Rebelle in Great Barrington, which has embedded equity into its operations. Rebelle founder Charlotte Hanna works with the nonprofit Roca to aid communities that have been hurt by the criminalization of cannabis. Rebelle has committed to hiring 75% of its workforce from disenfranchised populations, offering internships and jobs to young men and women impacted by cannabis prohibition; it also gives back some profits to the community.

      “The cannabis industry innately has a responsibility to behave in an especially equitable manner, given that it is an industry emerging in defiance of existing policy that aims to punish,” Hanna told 1906 in an interview. “The damage that has been done across our country and the world due to unjust cannabis legislation is vast, especially when looking specifically at the heightened proportion of damage done to communities of color. Every person should have equal access to cannabis and to engage in this industry that we are so lucky to be a part of.”

      At 1906, we also share Rebelle’s commitment to robust education for budtenders – which leads to well-informed consumers. As Hanna told us, “cannabis is an ever-changing industry where new skills and knowledge are acquired each day. With our continued effort to educate and spread factual information around cannabis, we believe we will see a more open and accepting clientele. We have already begun to see a shift in customers who are here for far more than their cannabis, they are here for an expansive conversation and to be part of this wonderful community.”

      1906 can’t wait to be part of this community in the Northeast. So come visit one of our partner dispensaries in Massachusetts! We’ll let you know soon where we’re turning up next.

      Find 1906 in Massachusetts at our Store Locator.

       

      WHAT 2020 DID FOR CANNABIS AND 1906

      We commemorated the year with a limited edition 1906 tee, which quickly sold out.

      While the events of the year exposed our tragically inadequate systems for coping with a global pandemic and racial injustice, among other issues, they also demonstrated why even more urgency is needed around addressing the role cannabis has to play in our world. It’s imperative we address the misguided War on Drugs that disproportionately impacts African-Americans and people of color and broaden the conversation on health, well-being, and self-care.

      SHIFTING REGULATIONS AND ATTITUDES

      For cannabis, 2020 brought welcome good news. On Dec. 4, we celebrated the passage of the Marijuana Opportunity, Reinvestment, and Expungement (MORE) Act in the U.S. House of Representatives, a massive leap toward federally legalizing marijuana.

      By the end of December, both the U.S. House and Senate had passed versions of the Cannabidiol and Marihuana Research Expansion (CARE) Act, which will push the Food and Drug Administration (FDA) to develop additional cannabis-derived medicines and improve the process for researchers who want to study the plant.

      Evolving attitudes toward cannabis can be seen the world over. On Dec. 1, the United Nations Commission on Narcotic Drugs voted to remove cannabis from the list of the world’s most dangerous drugs, a giant step for international drug reform, one that will open up opportunities to expand research into medicinal cannabis.

      This came about a month after the resounding results in the 2020 election, in which voters in five wildly diverse states, Arizona, Montana, South Dakota, New Jersey and Mississippi, supported pro-cannabis initiatives by large margins. Additionally, Oregon voters approved decriminalization of small amounts of all illegal drugs, and they joined voters in Washington, D.C., in allowing for psilocybin to be used legally.

      Once these measures are fully enacted, 70 percent of the country will have legal access, and about one-third of those won’t need a medical card.

      And in Colorado and Illinois, governors are leading the charge to expunge convictions for cannabis possession that occurred prior to legalization, efforts that are life-changing for those people and families directly impacted.

      A GLOBAL PANDEMIC CALLS ON CANNABIS

      At 1906, as the global reach of the Covid-19 outbreak became evident, we felt fortunate to be able to share our message of “Breathe, Sleep, Love,” our internal mantra of how to get through and even enjoy yourself during uncertain times. Instead of the typical, fun-loving 4/20 celebrations, we helped to create Friends in Weed, a program designed to support budtenders who found themselves suddenly in the role of essential workers, yet struggling financially. The effort, which created a loop of economical support between cannabis businesses, restaurants and budtenders, raised nearly $80,000 to purchase local restaurant gift cards for dispensary personnel.

      On 4/20, our fundraising initiative focused on Colorado Governor Jared Polis’s COVID Relief Fund, providing aid to first responders, healthcare professionals, educators, and other crucial community services throughout the state.

      Throughout the Covid-19 crisis, we’ve been grateful that state after state labeled dispensaries as essential businesses, and many state officials worked to loosen rules around home delivery, online purchasing, quantity limits, and more to respond to the reality that for many consumers the line between medical and adult use is arbitrary. People need what makes their lives better, especially in a crisis. Research demonstrates that the majority of adult use consumers are seeking therapeutic rather than recreational benefits.

      EDIBLES SURGED

      Because of the lung health implications of COVID-19, compounding the revelations about the respiratory impacts of vaping, [people turned toward edibles](<https://1906newhighs.com/news/cannabis-consumers-reach-for-edibles-in-response-to-covid-19/) in far greater numbers in 2020. And for many parents, edibles became the discrete tool for coping with the stressors of the day.

      “After years in public health, I joined 1906 precisely for their commitment to serving consumers fast-acting, low-dose, non-smokable products,” said 1906 Chief of Policy and Health Innovations Jackie Cornell. “Cannabis is medicine, but smoking contributes to adverse health outcomes; we knew this long before COVID-19. Now more than ever, every cannabis patient and consumer should consider exploring non-smokable options to preserve their pulmonary and respiratory health.”

      While the COVID-19 pandemic accelerated sales of the entire cannabis sector, the effect was particularly strong in edibles.

      In July, the New York Times reported on the trend, quoting Chris Beals, the C.E.O. of Weedmaps, an online directory for dispensaries, who said that “overall sales of edibles in March were double those in February.”

      A PIVOTAL ELECTION

      This fall marked a crucial election year for issues from local regulations to national power. Because we feel participation is the foundation of democracy, we created a voter mobilization campaign called THIS IS WHAT A VOTER LOOKS LIKE. This effort galvanized the 1906 community to show America the changing face of the electorate and get out the vote. We mailed out over 400 sticker sheets to individuals and businesses across the country, representing the diversity of the United States. Civic-minded people shared over 300 sticker selfies at #thisiswhatavoterlookslike, and we completely sold out our limited edition voter tees. Your engagement made a difference (and we were even picked up by CNN)!

      But, and this may be the understatement of the year, political action doesn’t stop on election day.  As a board member of the Cannabis Voter Project, 1906 is committed to strengthening the voice and power of cannabis consumers at the ballot box through education and engagement.

      1906 leaders serve on the Cannabis Trade Federation’s Diversity, Equity and Inclusion task force with the goal of accelerating opportunity, ownership, policy change and criminal justice reform for people of color in cannabis. This year, we introduced a benchmarking tool to measure progress and hold members accountable.

      Overall, 2020 was a year of growth for 1906. We released our products in two additional states, Oklahoma and Illinois, and finalized plans for launch in Massachusetts in early 2021. We expect to enter several other markets this year so, like all of you, we can’t see the future, but we look forward to better, happier and healthier days ahead!

      12 DAYS OF PLANT MEDICINE: ON THE TWELFTH DAY

      During this holiday season, we’ve shared 12 Days of Plant Medicine.  We hope you’ve gotten to know some of the natural adaptogens and herbs that come together to create the incredible 1906 experiences.

      Happy New Year!

      WE GIVE YOU…BACOPA

      Found in Genius

      Improved Memory. Sharper focus. Less baggage. Bacopa monnieri, also known as brahmi, is a perennial herb native to the rivers and wetlands of the Indian subcontinent. We know that its restorative powers have been prized by folk healers for thousands of years, as Bacopa is described in ancient Sanskit texts dating back to 5000 BCE.

      In the Ayurvedic tradition, it has been used to clear the mind, strengthen memory, and ease anxiety. Which makes sense, because phytochemical analysis shows that Bacopa is positively loaded with bioactive alkaloids, including brahmine, herpestine, nicotine, saponin, monierin, hersaponin, and more (these compounds are collectively known as bacosides in honor of the plant).

      Modern research indicates that Bacopa may have a remarkable role to play in strengthening memory and enhancing cognitive function, possibly by blocking inflammatory pathways in the brain. Studies in humans have shown impressive results. For example, an Australian study reported that healthy volunteers who took Bacopa showed faster visual processing, better learning, and less anxiety. Similarly, Indian medical students showed striking improvement on memory tests after taking Bacopa. Some researchers think that Bacopa may have antioxidant properties that boost the brain chemicals related to cognition, learning, and memory. Others have focused on Bacopa’s ability to reduce cortisol levels and help the brain function under stress. Either way, we love this herb in our Genius Drops for cutting through the underbrush and clarifying the mind.

      On the first day we gave you L-theanine.
      On the second day we gave you Damiana.
      On the third day we gave you Caffeine.
      On the fourth day we gave you Theobromine.
      On the fifth day we gave you Galangal.
      On the sixth day we gave you Muira Puama and Catuaba.
      On the seventh day we gave you Corydalis.
      On the eighth day we gave you Ashwagandha.
      On the ninth day we gave you Rhodiola.
      On the tenth day we gave Magnolia.
      On the eleventh day we gave you Sceletium tortuosam (Kanna).

       

      12 DAYS OF PLANT MEDICINE: ON THE ELEVENTH DAY

      In the spirit of the holiday season, we’re offering 12 Days of Plant Medicine.  Get to know some of the natural adaptogens and herbs that come together to create our incredible experiences.

      WE GIVE YOU…KANNA (SCELETIUM TORTUOSUM)

      Found in Bliss

      Ancient medicine for modern times. Kanna hits the sweet spot between stress reduction and heightened focus – and for an added bonus, it seems to enhance the euphoria of cannabis.

      Over the last decade, the world has begun to learn what the San and Khoikhoi people of Southern Africa have known for centuries: Kanna can make you feel better. A succulent herb with pale yellow flowers, Kanna (Sceletium tortuosum) flourishes near the southern tip of Africa and was traditionally chewed to enhance mood, reduce anxiety, and soothe pain. It contains several psychoactive alkaloids whose function is still largely a mystery. The most prominent is mesembrine, which has been shown to have a potent effect on the serotonin system. Scientists are now focusing on the plant’s incredible potential to ease anxiety, combat depression, and foster an overall sense of well-being.

      A recent study suggested that a single dose of Kanna significantly reduced anxiety among people who volunteered for a stressful task. One of the most exciting areas of research revolves around Kanna’s ability to boost serotonin while also activating a neurological signaling system based on the PDE4 enzyme – so chew on that for a while, or better yet, swallow it via a 1906 Bliss Drop!

      On the first day we gave you L-theanine.
      On the second day we gave you Damiana.
      On the third day we gave you Caffeine.
      On the fourth day we gave you Theobromine.
      On the fifth day we gave you Galangal.
      On the sixth day we gave you Muira Puama and Catuaba.
      On the seventh day we gave you Corydalis.
      On the eighth day we gave you Ashwagandha.
      On the ninth day we gave you Rhodiola.
      On the tenth day we gave Magnolia.

      For the final day of Plant Medicine, we’re offering something that will help fine-tune your brain. Traditional medicine we can all use!

      12 DAYS OF PLANT MEDICINE: ON THE TENTH DAY

      In the spirit of the holiday season, we’re offering 12 Days of Plant Medicine. Get to know some of the natural adaptogens and herbs that come together to create our incredible experiences.

      WE GIVE YOU…MAGNOLIA

      Found in Bliss, Chill

      A powerhouse in traditional Chinese medicine, Magnolia is renowned for soothing stress, promoting sleep, and restoring your inner glow. With beguiling flowers and aromatic bark, the Magnolia tree (specifically Magnolia officinalis) hails from an ancient botanical lineage and boasts many unusual characteristics, having evolved millions of years before the advent of bees. (Some Magnolias are actually pollinated by beetles.)

      Known as “houpu” in the Chinese pharmacopoeia, Magnolia bark is a rich source of bioactive agents – notably the biphenolic compounds magnolol and honokiol, both of which activate cannabinoid receptors in the brain. Magnolol in particular holds immense promise: in the bloodstream, it is naturally metabolized into an even more potent version, tetrahydromagnolol, whose properties are only beginning to be explored. Recent research has also investigated Magnolia’s potential for preventing seizures, enhancing memory, aiding digestion, inhibiting weight gain, and even attacking cancer cells.

      On the first day we gave you L-theanine.
      On the second day we gave you Damiana.
      On the third day we gave you Caffeine.
      On the fourth day we gave you Theobromine.
      On the fifth day we gave you Galangal.
      On the sixth day we gave you Muira Puama and Catuaba.
      On the seventh day we gave you Corydalis.
      On the eighth day we gave you Ashwagandha.
      On the ninth day we gave you Rhodiola.

      What are we bringing for the eleventh day? An ancient medicine for modern times that helps cannabis work even better.

       

      12 DAYS OF PLANT MEDICINE: ON THE NINTH DAY

      In the spirit of the holiday season, we’re offering 12 Days of Plant Medicine. Get to know some of the natural adaptogens and herbs that come together to create our incredible experiences.

      WE GIVE YOU…RHODIOLA

      Found in Genius

      Over millions of years, this hardy yellow flower (Rhodiola rosea) has figured out how to survive the harsh conditions of high mountain slopes and arctic environments – characterized by sparse rainfall, low oxygen, and extreme cold – by evolving an incredible array of adaptations.

      Traditional healers knew it as the “golden root” and used it as a tonic to boost physical endurance, longevity, and productivity. In fact, Rhodiola was considered so powerful that Chinese emperors sent expeditions to Siberia in search of it, and healers in Russia and Scandinavia passed down secrets of its location and preparation from generation to generation.

      Rhodiola root contains more than 140 biologically active compounds, including phenolic acids, monoterpenes, triterpenes, and phenylpropanoids, which work together to help your body cope with stress and function at its best. And it works fast! Studies have shown that after just three days, Rhodiola can lead to significant improvements in overcoming stress, chronic burnout, and fatigue. Swedish researchers found that Rhodiola is effective at boosting concentration and combating stress and the root has been shown to enhance overall wellbeing and reduce anxiety. All the reasons we’ve included it in our newest formula, Genius.

      On the first day we gave you L-theanine.
      On the second day we gave you Damiana.
      On the third day we gave you Caffeine.
      On the fourth day we gave you Theobromine.
      On the fifth day we gave you Galangal.
      On the sixth day we gave you Muira Puama and Catuaba.
      On the seventh day we gave you Corydalis.
      On the eighth day we gave you Ashwagandha.

      What’s coming for day 10? Something that will leave you glowing from the inside out.

      12 DAYS OF PLANT MEDICINE: ON THE SEVENTH DAY

      In the spirit of the holiday season, we’re offering 12 Days of Plant Medicine. Get to know some of the natural adaptogens and herbs that come together to create our incredible experiences.

      WE GIVE YOU…CORYDALIS

      Found in Midnight

      Meet the plant that mellows.

      Blossoming in the mountain grasslands of China, this delicate purple flower (Corydalis yanhusuo) yields a round yellow tuber that has been prized by traditional healers for more than 1,000 years for its remarkable ability to block pain and relieve anxiety. And no wonder: it’s a relative of the poppy.

      Corydalis bursts with potent alkaloids and psychoactive compounds. One key compound is the alkaloid tetrahydropalmatine (THP), first isolated by a Vietnamese scientist in 1940. Tetrahydropalmatine, which binds to dopamine receptors in the brain to block pain, is also being investigated as a way of treating drug addiction and nicotine dependence. The current surge of interest from researchers has further begun to explore the therapeutic potential of THP for breast cancerheart attack, liver damage, and stroke. In 2014, scientists confirmed that one of THP’s compounds, dehydrocorybulbine, exerted a profound influence on the dopamine system, blocking pain without inducing tolerance.

      We find it works wonders as one of the crucial medicines in our best-selling Midnight product. And the grateful users who write us weekly with thanks for giving them a good night’s sleep agree!

      On the first day we gave you L-theanine.
      On the second day we gave you Damiana.
      On the third day we gave you Caffeine.
      On the fourth day we gave you Theobromine.
      On the fifth day we gave you Galangal.
      On the sixth day we gave you Muira Puama and Catuaba.
      What’s on tap for the eighth day? Get ready to clear your mind.

      Are you 21 or older?

      Have you tried 1906?
      Tell us What you think!